Thought Leadership Sales Collateral

IDL will write and produce Thought Leadership Sales Collateral which provides insight on the policy issue and how to reduce cost and risk.


Collateral Target Audience

The collateral is designed for use directly with target account decision-makers who are usually on the business side and have ownership of the policy and execution with budget for the IT Vendors solution.

The same collateral is used to engage influencers such as auditors, attract alliance partners and to inform the IT Vendor's sales, marketing and solution teams.


Collateral Content

The Sales Collateral describes the policy journey to demonstrate an IT Vendors insight and expertise in reducing the cost and risk to key business policy owners and influencers.

- Policy Issue
- Business Case For Solution Including KPIs
- Best Practice Policy Standards
- IT Vendor Solution
- Case Studies
- Initial Engagement Services