Sales Proposition

IDL research and draft sales collateral written as a Thought Leadership Point-of-View that demonstrates the business issues, the IT solution set and initial offerings. This material is used for 3 purposes

- to provide a consistent reason of call by the sales team
- as a formalised proposition for vendor co-funding and
- the foundation for explaining the business case for solution investment to the prospect.

To maintain the Thought Leadership, IDL will provide an Expert Forum on the Internet to offer prospects the opportunity to pose questions to the IT solution provider in an "invitation only" closed community of target customers.