Welcome to IDL
- Constantly Revealing New Business Opportunities For Information Technology Using Thought Leadership
Compelling Business Value For Repeatable Solution Sales
IDL is an analyst focused upon identifying, planning and engaging new compelling issues driving demand for repeatable
IT solution sales, and then providing the sales engagement model to accelerate results.
IDL deliver the compelling value in a package containing four stages leveraging IDL insight and opportunity analysis, and IDL provide the service either onsite using subject matter expertise or online using a customized Intranet for multiple users in a channel program.
IDL provide onsite or onDemand sales and marketing enablement training for the compelling repeatable solution to demonstrate the reason-of-call, business case, solution set, target accounts, key decision makers and engagement model using the Thought Leadership Proposition collateral.
IDL provide the sales plan for a compelling proposition by including the business case, repeatable IT solution set, recommended objectives, target market and decision makers, with suggested sales and marketing action plan to engage.
IDL provide Thought Leadership sales collateral to support the plan execution within the target market.
The sales collateral contains the business case, solution set and recommended initial offerings.
IDL independently profile target accounts according to their need to invest in the proposition business case, and intention to purchase the IT solution. This insight is then provided to the IT sales organization to engage the target accounts using the Thought Leadership sales collateral.