IDL support IT sales and marketing professionals in accelerating engagement with compelling customer demands by providing training on Repeatable Solution Sales & Marketing Planning. All IDL training events have been researched by IDL analysts to ensure Thought Leadership and a structured model for fast-track planning and execution, which is then available to execute immediately after the event. Alternatively IDL will customise and run the event "in house" to dedicated one IT corporation.

IDL 2008 Thought Leadership Sales & Marketing Enablement Program The IDL Repeatable Solution Sales & Marketing Enablement Program is customized to a solution provider using IDL foundation material and expert adaptation to highlight compelling competitive advantage and accelerate results. The IDL training program is delivered onsite or OnDemand, where the onsite workshop is usually structured over a one day period with ongoing support to individual sales and marketing people as they engage the market.

#1: IDL Repeatable Solution Sales & Marketing Plan Training Customized InHouse or Open Courses Standards that allow an end-user to adopt and certify best practice are becoming significantly more important as regulators, auditors, consultants, customers and end-users recognise best practice for policy brings improved performance, reduced risk and lower total cost of ownership over manual, semi-automated or legacy systems. To be successful the standard must be largely automated which opens demand for an integrated IT infrastructure solution including software, hardware, network, integration and managed services. The IDL 2008 program covers these standards, showing marketing and sales personnel how to achieve Thought Leadership in leveraging standards adoption as the basis for new repeatable ICT infrastructure solution sales. Training Subjects Training Description Security "Leveraging regulator, standards and legal mandates for integrated repeatable IT security solution sales" Continuity & Recovery "Leveraging regulator, standards and legal mandates for integrated repeatable business continuity solution sales" Green IT "Leveraging power cost reduction and environmental policy to ereduce CO2 footprint for repeatable IT infrastructure solution sales" IT Service "Leveraging IT Infrastructure Library v#3, plus regulator, standards and supply chain demand for integrated IT service management" "BSI Management Systems endorse the IDL Standards Solution Program to promote best practice in ISO/BS standards adoption by presenting to end-users a scalable IT solution that progressively enables the standard to be met and independently certified, whilst simultaneously reducing the cost of managing standards compliance. This unique IDL program provides an IT solution provider with a formalised Thought Leadership proposition alongside the customer business case for BS/ISO standards adoption and certification. The IDL program then accelerates user awareness of BS/ISO certification benefits brought about by implementing an IT solution, and additionally enables the IT solution provider to gain support from BSI Management Systems through joint customer visits, events, training, endorsement and further activities agreed through the formalised IDL program." For more information please contact: nmacarthur@idlmail.com or telephone +44 1582 716616 to arrange a call.   Sample Repeatable Solution Sales & Marketing Plan Agenda The objective of the training is to provide the skills to produce and execute a Repeatable Solution Sales Plan to engage the compelling issues surrounding adoption of the ISO/BS standards. The IDL onsite training agenda is one-day for a seminar-style event or two-days to include syndicate exercises. The IDL OnDemand agenda is tailored according to customer requirements. 0900 #1 Business Case For Standard Adoption ● Economic benefits   ● Mandates for compliance 1030 #2 IT Solution Set For Standard ● Value proposition   ● Pre-sales services   ● Solution description & scalability   ● Solution delivery 1300 #3 Target Markets ● Sectors implementing the standard   ● Decision makers for IT solution   ● Influencers for IT solution 1400 #4 Action Plan ● Sales enablement   ● Customer engagement   ● Demand generation   ● IT vendor support 1600 #5 Assessment & Close

#2: Risk Management & Compliance Sales & Marketing Training OnSite Or OnDemand Training Risk management and compliance policy requires an integrated IT infrastructure solution and in 2008 there are even more compliance rules for IT sales and marketing personnel to understand and build into compelling customer propositions providing lower cost and reduced risk over manual or legacy systems. The IDL 2008 program covers these sectors, showing marketing and sales personnel how to achieve Thought Leadership in leveraging risk management and compliance as the basis for new repeatable ICT infrastructure solution sales. Training Subjects Financial Services Retail & Distribution Central & Local Government Process & Discrete Manufacturing Sample Sales & Marketing Training Agenda The objective of the training is to provide the skills to produce and execute a sector-based Repeatable Solution Sales Plan to engage the compelling issues surrounding adoption of the ISO/BS standards. The IDL onsite training agenda is one-day for a seminar-style event or two-days to include syndicate exercises. The IDL OnDemand agenda is tailored according to customer requirements. 0900 #1 Business Case For Standard Adoption ● Economic benefits   ● Mandates for compliance 1030 #2 IT Solution Set For Standard ● Value proposition   ● Pre-sales services   ● Solution description & scalability   ● Solution delivery 1300 #3 Sector Target Customers ● Customer-types implementing the standard   ● Decision makers for IT solution   ● Influencers for IT solution 1400 #4 Action Plan ● Sales enablement   ● Customer engagement   ● Demand generation   ● IT vendor support 1600 #5 Assessment & Close

Contact To discuss your individual sales and marketing training requirements with an IDL subject matter expert please email lnorrie@idlmail.com or telephone +44 (0)845 371 6150