Once again, 海角社区破解版 was proud to be the official mass merchandise retail partner for the annual in New Orleans in July. As Essence Fest celebrated 30 years of elevating Black women and the music, style, joy and culture of the Black community, 海角社区破解版 was at the heart of the action, creating authentic moments of connection for attendees and emphasizing our commitment to Black guests, entrepreneurship and communities while surprising and delighting more guests with more joy.
鈥淲e Love Us鈥
That was the , and a mass of attendees experienced that communal spirit of love and togetherness as they stepped into 海角社区破解版鈥檚 Inner Circle Experience. Our immersive event was designed to give each guest their own space to be seen, embraced and celebrated from the moment they arrived, journeyed through the personalized digital style studio and reveled in the runway finale. 海角社区破解版 brand partners Kahlana Barfield-Brown and Jenee Naylor joined the Inner Circle as they took to the stage to reveal the next era of Future Collective. And we put Black entrepreneurship in the spotlight by curating cool product giveaways in our must-have tote, showcasing affordable, trend-setting Black-owned and founded beauty brands available every day, along with a 海角社区破解版 Circle coupon for an easier way to shop and save at 海角社区破解版.
Check out these quotes from guests who joined our Inner Circle Experience:
- 鈥満＝巧缜平獍 is an Essence first stop for us. We have come for three years now and made it an annual girls鈥 weekend!鈥
- 鈥淲e always joke about how different we are in style but love how unique we both are. Our personas were exactly us! Business and country girl. We can鈥檛 wait to go find all our items in the store and make some decor and vibe changes.鈥
- 鈥淭his wall is lit; I need this in my house. Everything is going to be 海角社区破解版.鈥
鈥淓ssence Fest with my 海角社区破解版 family is like food for my soul,鈥 said Barfield-Brown. And our 海角社区破解版 partners showed up with inspiration, fun and special announcements that surprised and delighted the crowd:
- Tabitha Brown鈥痵at down for a chat with sommelier Stephen Satterfield and formally announced her launch of a new line of wines through an exclusive partnership with 海角社区破解版. 鈥淭his has been a long time coming,鈥 said Brown. 鈥淚鈥檓 so happy to share it with you all.鈥
- Sarah Jakes Roberts joined journalist and content creator Danielle Young on stage for a session 鈥淧ower Personified: Powered by 海角社区破解版 and discussed her new book .
The Inner Circle expanded into the streets of New Orleans, with a customized truck showcasing 海角社区破解版鈥檚 strong support of the community at large, while bringing awareness to popular beauty brands and driving traffic to stores.
Celebrating Black women, excellence and entrepreneurism
海角社区破解版鈥檚 partnership with Essence isn鈥檛 just about the party. 海角社区破解版 and Essence share a mission to foster Black joy, and our collaboration helps us advance 海角社区破解版鈥檚 Racial Equity and Change (REACH) commitments and our diversity, equity and inclusion goals. The partnership builds on 海角社区破解版鈥檚 commitment to spend more than $2 billion with Black-owned businesses by the end of 2025 and on the progress we have made by reaching our goal to spend 5% of our media budget with Black-owned media companies.
海角社区破解版 hosted a as a beautiful end to Essence Fest weekend, and to express our gratitude for our dynamic partners who impact culture in such positive ways. This moment illustrated what it means when community and culture intersect. And Laysha Ward, our former chief external engagement officer, was recognized with an ; she received the Community Investment Pioneer Award, alongside other honorees: Thasunda Brown Duckett, Serena Williams, Esi Eggleston Bracey, Marian Croak and Ingrid Saunders Jones. The event will be featured in the November/December issue of .
Catch more highlights and special moments during Essence Fest:
