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Press Release

º£½ÇÉçÇøÆÆ½â°æ to Hold 2024 Prices on School Supplies as It Kicks Off Back-to-School and College Season

  • Jun 23, 2025
  • MINNEAPOLIS
  • PRNewswire

º£½ÇÉçÇøÆÆ½â°æ brings back its 20 must-have school supplies for a total of less than $20

The retailer's popular 20% off student and teacher discounts return again this year

º£½ÇÉçÇøÆÆ½â°æ Circle Week set for July 6-12, with early access to deals for º£½ÇÉçÇøÆÆ½â°æ Circle 360 members starting July 5

MINNEAPOLIS, June 23, 2025 /PRNewswire/ -- º£½ÇÉçÇøÆÆ½â°æ Corporation (NYSE: TGT) today announced it is maintaining its 2024 prices on key back-to-school items, including its popular list of 20 must-have supplies — still adding up to a total of less than $20 — and last year's top-selling $5 backpack. It's part of the retailer's back-to-school and college plan to prioritize value, style and convenience across school supplies, classroom essentials, dorm décor and on-trend apparel. The retailer also announced the return of its student and teacher discounts, as well as its guest-loved sales event, º£½ÇÉçÇøÆÆ½â°æ Circle Week, July 6-12 for additional savings on school supplies, electronics and more. 

"This is such an important time for everyone preparing to head back to class — or heading off to school for the first time," said Rick Gomez, executive vice president and chief commercial officer, º£½ÇÉçÇøÆÆ½â°æ. "The º£½ÇÉçÇøÆÆ½â°æ team will be there for families by holding last year's prices on key school supplies and standing tall for unrivaled style, quality and exceptional value. We're proud to be a part of back-to-school and back-to-college traditions. And across our assortment, we have great prices on everything needed to get the new school year off to a great start." 

Back-to-school must-haves at 2024 prices

º£½ÇÉçÇøÆÆ½â°æ is making  shopping more affordable by maintaining last year's prices on must-have supplies and offering more ways for consumers to make the most of their budget so they can have it all — high-quality, on-trend products at a great value — as they prepare for the new school year:  

  • 20 supplies for under $20. º£½ÇÉçÇøÆÆ½â°æ is bringing back its popular list of 20 essential school supplies that add up to less than $20 total, including crayons, colored pencils, notebooks, folders and more.
  • School items under $5. Over 1,000 back-to-school items are $5 and under, including school supplies starting at $0.25, $2 water bottles and $5 wired headphones.
  • First-day-of-school outfits from $5. Cat & Jack outfits start at $5, making it easy for parents to dress young students in affordable, on-trend clothing.
  • dealworthy school supplies. New this year, the retailer's dealworthy brand is expanding its value-priced lineup to include school supplies such as notebooks starting at $0.35, composition books starting at $0.50, lunch sacks at $3 and backpacks at $5.
  • Teacher essentials starting at $3.50. Teachers can get classroom-ready affordably, with essentials like storage bins, dry erase markers and classroom décor starting at $3.50.

College-ready essentials — trend-forward and most under $40

This season º£½ÇÉçÇøÆÆ½â°æ is creating value in new ways for  shoppers, while making it easy to get everything students need to feel at home on campus. Highlights include on-trend, high-quality products at affordable prices, including:

  • Apparel from $5 across º£½ÇÉçÇøÆÆ½â°æ brands Wild Fable, Goodfellow & Co, Universal Thread, A New Day and more
  • Storage solutions from $5
  • Bedding starting at $10
  • Heyday tech accessories from $10
  • Trendy lighting and lamps from $10
  • for $40

New brands and expanded assortments

º£½ÇÉçÇøÆÆ½â°æ is also putting its unique mix of top national brands, only-at-º£½ÇÉçÇøÆÆ½â°æ brands and new partnerships to work for students of all ages, including:

  • Champion for º£½ÇÉçÇøÆÆ½â°æ. Launching in August, the Champion collection for º£½ÇÉçÇøÆÆ½â°æ will offer a fresh take on Champion's signature look, featuring a unique line of high-quality, trend-forward activewear and sporting goods for adults and kids — with most items under $40.
  • Herschel x LEGO. This new playful collection of a dozen adult and kids' backpacks, hip packs and lunchboxes combines Herschel's durable and practical products featuring fun LEGO designs — starting at $28. The assortment will be available to shop in select stores and º£½ÇÉçÇøÆÆ½â°æ.com beginning in July.
  • Studio McGee teen collection. Cozy florals, multi-functional furniture and stylish décor designed for tweens and teens will help them personalize their space beautifully — starting at $16.
  • New º£½ÇÉçÇøÆÆ½â°æ Plus brands and items: º£½ÇÉçÇøÆÆ½â°æ is expanding its lineup of back-to-school and college essentials from guest-favorite brands, including mattresses and bedding from MLily, licensed wall decor from The Fan-Brand, school uniforms from French Toast and more.

º£½ÇÉçÇøÆÆ½â°æ Circle Week returns, plus special student and teacher discounts

The retailer's free-to-join  program and paid  membership option make it easy for members to unlock exclusive deals, early access and special discounts, saving even more money on back-to-school and back-to-college items. This season, º£½ÇÉçÇøÆÆ½â°æ Circle and º£½ÇÉçÇøÆÆ½â°æ Circle 360 members can save via:

  • º£½ÇÉçÇøÆÆ½â°æ Circle Week: The week-long savings event returns July 6-12 with major deals on back-to-school and college essentials. º£½ÇÉçÇøÆÆ½â°æ Circle 360 members get early access to deals starting July 5.
  • Student discount: Verified college students can enjoy a one-time 20% off storewide discount with º£½ÇÉçÇøÆÆ½â°æ Circle starting June 29 — two weeks earlier than last year.
  • Teacher discount: Verified teachers receive a one-time 20% off storewide discount with º£½ÇÉçÇøÆÆ½â°æ Circle from July 20-Aug. 30, plus access to curated classroom sets and tools.
  • Save 50% on º£½ÇÉçÇøÆÆ½â°æ Circle 360: Through Sept. 13, teachers and students can also join º£½ÇÉçÇøÆÆ½â°æ Circle 360 and save 50% on a one-year membership, giving them access to exclusive member benefits like unlimited same-day delivery on orders over $35 right to their dorm or classroom — perfect for weekly groceries and essentials.

More ways to save time and money when back-to-school shopping at º£½ÇÉçÇøÆÆ½â°æ

º£½ÇÉçÇøÆÆ½â°æ delivers ease, value and convenience through its industry-leading fulfillment options and loyalty programs, along with tools and bundles to help families and teachers prep for the year ahead.

  • , the retailer's free-to-join loyalty program, gives members access to everyday savings and benefits like exclusive partner perks with Ulta Beauty and Apple, customized bonuses to earn º£½ÇÉçÇøÆÆ½â°æ Circle Rewards and personalized savings like a 5% off birthday gift.
  • the retailer's paid membership program, offers unlimited same-day delivery in as little as a few hours; members-only early access to shop big sales and brand collabs; a selection of free gifts and exclusive discounts to choose from each month; and access to Shipt's 100-plus grocers and specialty retailers with no price markups, so guests can do more shopping without making multiple stops.
  • Personalized wish lists for and help them organize their must-haves and prep for school.
  • simplifies supply shopping right in the º£½ÇÉçÇøÆÆ½â°æ app with three easy steps: Consumers can find their child's class, choose their delivery method and check out their items.
  • Value bundles on and the º£½ÇÉçÇøÆÆ½â°æ app help guests get more of what they need for less — including back-to-school and college essentials like , and .

Whether shopping in-store or online, guests can also take advantage of º£½ÇÉçÇøÆÆ½â°æ's fast and reliable fulfillment services, including and . And with the º£½ÇÉçÇøÆÆ½â°æ Circle Card1, , helping families stretch their budgets even further during back-to-school season and beyond.

About º£½ÇÉçÇøÆÆ½â°æ

Minneapolis-based º£½ÇÉçÇøÆÆ½â°æ Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, º£½ÇÉçÇøÆÆ½â°æ has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the website and .

1. Restrictions apply. Subject to application approval and identity verification. See º£½ÇÉçÇøÆÆ½â°æ.com/CircleCard for program rules and details.

Contact for press release

  • Contacts: º£½ÇÉçÇøÆÆ½â°æ Media Hotline
    (612) 696-3400
    press@target.com

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