º£½ÇÉçÇøÆÆ½â°æ

Press Release

º£½ÇÉçÇøÆÆ½â°æ Announces "Back-to-School-idays" Savings Event with Deals on New Must-Have School Items

  • Jul 22, 2025
  • MINNEAPOLIS
  • PRNewswire

The back-to-school savings event runs July 27-Aug. 2 in stores and on º£½ÇÉçÇøÆÆ½â°æ.com

The retailer will offer savings on hundreds of back-to-school items, plus deals of up to 30% off select backpacks, kids' clothing, school supplies and more

º£½ÇÉçÇøÆÆ½â°æ is bringing back its popular personalization stations, doubling the number of participating stores to nearly 500

MINNEAPOLIS, July 22, 2025 /PRNewswire/ -- º£½ÇÉçÇøÆÆ½â°æ Corporation (NYSE: TGT) today announced its  July 27-Aug. 2, featuring discounts of up to 30% on key school items like select backpacks and kids' apparel. The retailer will also host in-store experiences and giveaways to make shopping fun and affordable as consumers prepare for the upcoming school year.

"Getting ready for a new school year should be an exciting time for families. That's why I'm proud of the way the º£½ÇÉçÇøÆÆ½â°æ team has leaned in to create an experience that's fun, stylish and affordable," said Rick Gomez, executive vice president and chief commercial officer, º£½ÇÉçÇøÆÆ½â°æ. "With great deals on essentials, fun personalization events in hundreds of stores and even more savings for º£½ÇÉçÇøÆÆ½â°æ Circle members, we're ready to help families everywhere get the new school year off to a great start."

Top "Back-to-School-idays" deals

With the "Back-to-School-idays" event, º£½ÇÉçÇøÆÆ½â°æ is providing incredible value and a huge array of deals on must-haves for heading back to class. Some of the top deals include:

  • 25% off select kids' apparel, including tees, tanks, shorts, uniforms, activewear, leggings and polos
  • 30% off select kids' shoes
  • 30% off backpacks from All in Motion and Cat & Jack
  • 20% off select Bentgo and Thermos lunch items
  • 20% off Hanes socks and underwear
  • Buy one, get one 25% off BIC and Pilot products with º£½ÇÉçÇøÆÆ½â°æ Circle
  • Spend $50 on home care (including up&up classroom essentials, cleaning wipes and more), get a $15 º£½ÇÉçÇøÆÆ½â°æ GiftCard with º£½ÇÉçÇøÆÆ½â°æ Circle

And as previously announced, º£½ÇÉçÇøÆÆ½â°æ is holding 2024 prices on its list of 20 must-have supplies — still adding up to a total of less than $20 — and last year's top-selling $5 backpack. The retailer is also offering over 1,000 items under $5, including $0.25 crayons and glue sticks, $2 water bottles and $5 wired headphones.

In-store personalization station events return

º£½ÇÉçÇøÆÆ½â°æ is turning back-to-school shopping into a celebration of personal style with the return of guest-favorite personalization stations. Shoppers of all ages can customize school and dorm essentials — from backpacks and lunchboxes to towels and pillows — with embroidery, patches and more.1 Due to the popularity of last year's events, and guests' requests for more, personalization station events will be held in nearly — double the number of stores compared to last year. º£½ÇÉçÇøÆÆ½â°æ will host 100 college-focused events in stores July 26 and 400 events celebrating back-to-school style Aug. 2-3.

During the events, shoppers can also enjoy:

  • Exclusive giveaways like shoelace kits, school-themed patches and monogrammed bath wraps1
  • Tech demos in select stores featuring the latest Heyday headphones and curated playlists

These fun in-store experiences are designed to help students express their unique style and kick off the school year with creativity and confidence.

More ways to save on back-to-school shopping at º£½ÇÉçÇøÆÆ½â°æ

º£½ÇÉçÇøÆÆ½â°æ is providing additional ways to save during the back-to-school season and beyond, including:

  • Tax-free weekends: º£½ÇÉçÇøÆÆ½â°æ will participate in all state sales-tax holidays, offering additional savings where applicable.
  • º£½ÇÉçÇøÆÆ½â°æ Circle deals: , the retailer's free-to-join loyalty program, offers its members year-round benefits like exclusive partner perks with Ulta Beauty and Apple, customized bonuses to earn º£½ÇÉçÇøÆÆ½â°æ Circle Rewards and personalized savings like a 5% off birthday gift. Verified college students can enjoy a one-time 20% off storewide discount with º£½ÇÉçÇøÆÆ½â°æ Circle through Sept. 27, and verified teachers can take advantage of a one-time 20% off storewide discount with º£½ÇÉçÇøÆÆ½â°æ Circle from July 20-Aug. 30.
  • º£½ÇÉçÇøÆÆ½â°æ Circle 360 perks: When guests join , the retailer's paid membership program, they receive exclusive benefits like unlimited same-day delivery in as little as a few hours on orders over $35; a selection of free gifts and exclusive discounts to choose from each month via Freebies; access to same-day delivery from Shipt's 100-plus grocers and special retailers with no price markups;2 and members-only access to shop big sales and brand collaborations early. Through Sept. 13, verified teachers and college students can join º£½ÇÉçÇøÆÆ½â°æ Circle 360 and save 50% on a one-year membership.

Whether shopping in-store or online, guests can also take advantage of º£½ÇÉçÇøÆÆ½â°æ's fast, free and reliable fulfillment services, including  and . And with the º£½ÇÉçÇøÆÆ½â°æ Circle Card, , helping families stretch their budgets even further during back-to-school season and beyond.

About º£½ÇÉçÇøÆÆ½â°æ

Minneapolis-based º£½ÇÉçÇøÆÆ½â°æ Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, º£½ÇÉçÇøÆÆ½â°æ has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the website and .

1 Free shoelace kits and monogramming on bath wraps with qualifying purchase.

2 No price markups excludes select alcohol retailers and items.

3 Restrictions apply. Subject to application approval and identity verification. See º£½ÇÉçÇøÆÆ½â°æ.com/CircleCard for program rules and details.

Contact for press release

  • º£½ÇÉçÇøÆÆ½â°æ Media Hotline
    (612) 696-3400
    press@target.com

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